As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
There is so much more substance to Social Media, these days, than just being able to stay in touch with friends and relatives, living nearby or far away. Maturation is taking hold and its influence in our world is blooming like a spring flower in May.Social Media is Helping to Change our WorldIn recent weeks, the entire world watched as the people of Egypt mobilized and overthrew their dictator through rallying Tweets and instructive mobile text messages. In just a handful of days, forty years of dictatorial rule was ended by a united and determined populous crying freedom.Full credit should be given to new media for providing Egyptians with communications platforms and tools they never had before. For the very first time in decades the Egyptian people had real-time intra and extra-communications to plan with. Through their connection with the free world they were united, inspired and supported. Five or ten years ago they may have found themselves fragmented, isolated, abandoned and crushed as their political soul-mates once were in China’s Tiananmen Square.Not since Moses brought the word of God to his fellow Jews in bondage in ancient Egypt, has any other phenomena been so instrumental in liberating so many oppressed people. If these recent events are not the makings of a twenty-first century biblical story, there is little doubt that millions of Egyptians consider their new found freedom part of a modern day miracle.Every day, the man-made innovation we call Social Media helps to improve the lives of so many – in a variety of ways – by connecting people with other people. It is a beautiful thing to observe when selfless people join together seeking a common bond in the best interests of the many.Social Media is Helping us Discover that Which Was LostRecently, Twitter helped a homeless New York man locate a daughter he had not seen in 11 years. Twenty-seven year old Sarah Rivera was finally tracked down by her father, Daniel Morales, after one of his Tweets found its way to her through his network of 3000 followers. At the time of their reunion, Morales had only been using Twitter for about three weeks. On the day they met at a local park, Morales got to chance to hug two young grandchildren he never knew he had. Is this not a miracle?This is only one of many similar happy endings we can credit Social Media for delivering. Consider all of our troops, overseas, who have corresponded with their loved ones through E-mails and YouTube videos, as well as on Facebook and even face-to-face using Skype. In our previous wars, families often heard nothing for weeks and months until letters arrived from the battlefield – a good many, too late.Today, mothers and sons; wives and husbands; and children and fathers can say goodnight to each other in real-time. How great is that?Social Media is Helping Us Help Others through Difficult TimesAnd there is even better news to share? In 2010, the Red Cross raised more than $800,000 for the Haiti relief effort through their $10 text message donation initiative, which was backed by the United States State Department. This is only one example of the growing use of Social Media as a fundraising tool. Billions of dollars in donations have been raised for various causes using a variety Social Media platforms and tools. Saving the life of a starving child is a miracle of immeasurable value.The Good Out-Weighs the Not So Good in Social MediaEvery sliver-lining resides within a dark cloud. We often hear of the many threats that Social Media presents us with. Sure, terrorist organizations use online sites to recruit their assassins and to teach others how to build bombs that kill and maim innocent people. Yes, there are sexual predators using the Web to lure young children into having sexual encounters with them away from home.It is also true that more than a few people have been scammed out of their life savings over the Internet. And, we have all been victimized or inconvenienced by those who have stolen our identities; sent us tons of spam or have infected our computers with viruses and malware. Human nature always seems to find a way to deliver us BOTH good and bad results. That is for sure. But, criminals and creeps exist online and offline, as well.Despite that which is wrong with Social Media, there seems to be much more “good” coming from it than “bad.” Like anything else that affects our daily lives to such a great extent, we must always be careful and cautious whenever and wherever we open our lives to the outside world. This advice comes with life experience and is often given to help us protect ourselves to both real and online threats.Go ahead and call Social Media an over-hyped and over-embellished phenomenon. The sources of many “miracles” have been thought of that way for eons. The difference with Social Media is that we can easily document and validate most of its miraculous claims. Perhaps, God has had a hand in all of this Social Media miracle-making? The point here is not to debate religious claims or to proclaim modern day miracles, just to be appreciative of the value of Social Media in today’s world. Obviously, it is making a difference and that of itself is a welcome miracle.